We’ve all heard the cliché “a picture is worth a thousand words” and in today's social media dominated world, this is a reality. The staggering fact is, that in the time it takes you to read this sentence, 5 hours of video have been uploaded to the Internet in addition to 100,00 still images. The world has never been so well-documented. But therein lies the problem: The internet eats digital content as fast as you make it, so having a useful and relevant digital library is vital for any business if they’re serious about their marketing campaigns.
Just recently, Sea Blue Media was asked to make a film for a company, which involved using images and videos that they taken over the last 5 years. Trying to locate these digital assets took one employee over a week without much success. We are now in a digital age and we need to treat images the same way we would key documents. So we helped our client to collate and build a fresh digital library of images and video, which could feature in any future marketing campaigns.
Your images and video content are digital assets. You spent money acquiring them initially, so they still have value today. Our tip is to be oragnised about the way in which you collect and store your digital media and to ask yourself who in your organisation is responsible for managing the digital assets? If you’re not sure then it’s time to act.
" Sea Blue Media produces high-quality films that are informative, fun and engaging. Ant knows how to get the best out of people and in our case children, which is not easy! Sea Blue Media has helped fit2cook build up a library of strong footage, which we are constantly re-using on social media, website and e-newsletters, giving us a stream of relevant content to promote our business and engage with our clients."
FIT2COOK FOOD EDUCATION
If you are thinking of using film as part of your online marketing strategy we can help. Please do get in touch.
Email: [email protected]
Call: 01962 676129
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