How Video Content Marketing Can Benefit Your Business

Have you used video as part of your marketing strategy yet? If not, then read on to see why you should give it a go.

Have you used video as part of your marketing strategy yet? If not, here’s why you should give it a go. Video is the new kid on the block. In just a few years it's use across the Internet has exploded.

Why? Well, for a few different reasons. Now that smartphones and tablets are a huge part of our every day lives, video is very easily distributed and consumed. It’s highly engaging and the costs of production have fallen dramatically. But a word of caution - the Internet is awash with poorly shot, unprofessional videos that do little to reach and engage an audience, let alone build a brand. It's really worth presenting your message in a professional and slick way: quality is key. At Sea Blue Media we believe making your content stand out above your competitors can be achieved by keeping the quality as high as possible.

We do know that in a survey conducted in 2013, 87% of Marketers said they had used video marketing and that it had a positive impact on their business. Moreover, video is shared more than any other type of online content and consumers feel more confident about buying a product or service after watching a video. So our tips for considering making a video are:

  • Be clear about what your main objectives are for the video
  • Be clear about your message – don’t cram in too many thoughts
  • Keep the video content looking professional and make it short
  • Consider a series of short videos as this can be more cost-efficient (see examples our series MONTY’S PET NAT)
  • Finally, use all social media to get people to share your content

Why not try video content marketing and create your first campaign, you won’t look back!

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What our clients say

" When working on my book promotion, Sea Blue Media created a film that captured my work better than I would have ever thought. My publisher and I have used the promotional film intensively for marketing and publicity and it has been a great success so far. I absolutely adored working with Sea Blue Media and look forward to doing it again in the future."


Get in touch

If you are thinking of using film as part of your online marketing strategy we can help. Please do get in touch.

Email: [email protected]

Call: 01962 676129


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