2015 Let the numbers do the talking

2015 stands out as a key year for some big numbers which might change the way you use video in your marketing strategy.

2015 stands out as a key year, not because it was one of the wettest on record but because of its big numbers. These exciting numbers illustrate how more and more people are using online video to promote their businesses. These stats support the fact that video is bigger than ever.

This is the number of people watching video every day on the Internet.

The number of people likely to purchase a product or service having seen a related video online.

That’s how much longer people linger on a web page that has video.

1/3rd of all online activity is spent watching video.

The number of execs who say they watch more video today than a year ago

The number of hours of video uploaded to YouTube every minute.

The numbers speak for themselves and now that Twitter has fully embraced video it's never neen easier or more effective to engage an audience.  By 2017 it's estimated that 74% of all internet traffic will be video. If you are new to video and want to find out the best way to include it in your marketing strategy, make sure you consider a few of these tips:

  • Get good professional help producing the video
  • Keep the content looking professional and make it short
  • Plan to include video over the course of your yearly marketing strategy
  • Build up a digital library of video so you make the most of social media for different campaigns
  • Quality is king. A low-quality video undervalues your brand
  • A video will increase your click through rate by 65%

Video's use for online promotion and social media campaigns is set to grow and grow, so if you're not yet using video, give it a try - you won't regret it!

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What our clients say

" Ant Palmer is the true professional with decades of experience in film and directing, which put everyone around him at ease. The final video certainly stands out from the crowd and has proved a total marketing success for us, exceeding hopes and expectations in every way."

PENNY LILEY
Owner
HOTEL BARGE LUCIOLE

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If you are thinking of using film as part of your online marketing strategy we can help. Please do get in touch.

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